Brand preference of grameenphone subscriber in
It has the widest international roaming coverage in Bangladesh, connecting operators across more than countries.
People are showing interest in new technologies like Internet service on mobile phone. Robi 5. As a matter of reference, mobile communication launched in Bangladesh in August , by this time almost seven crore people benefited by using this technology. The results of the study were that the mobile operators placed considerable importance to the issue of customer support. For this reason, rigorous analysis has been conducted to construct the hypothesis and prove the hypothesis. During this period, I used my observation and gained experience about implementing various selling technique and business concept which we learned throughout our graduation period. Off- net tarrif call rate to other operator 3. Smith, Bolton, and Wanger , tried to develop a model that describes customer satisfaction and the services encounter involving failure and recovery through mixed design experiment using survey method. And data experience with Airtel will only be better when the company will introduce its array of 3G services. Bill payment system Teletalk Bangladesh limited was established keeping a specific role in mind. Airtel users are more satisfied with the tariff than Grameen phone users 5. Airtel 3. More than 10 minutes 6 How many times did you have to contact customer service before the problem was corrected?.
Brand preference Government and private officials as well as street people are using different operators. All operators are giving some unusefull sms to the customer to inform news.
In October the company launched 3G services commercially Today, Grameenphone is the leading and largest telecommunications service provider in Bangladesh with more than Its GSM service is based on a robust network architecture and cutting edge technology.
This positive change that is quite correctly attributed to banglalink, has become the corporate positioning of banglalink and is translated in their slogan "making a difference" or "din bodol"- "making a difference" not only in the telecom industry, but also through its products and services, to the lives of its customers.
It has also importance for choosing a brand. After stratifying we select respondent randomly. The questionnaire is in English because most of the sample we took are educated to understand our questions.
Strategic management of grameenphone
Extremely responsive 2. In October the company launched 3G services commercially Today, Grameenphone is the leading and largest telecommunications service provider in Bangladesh with more than This internship report mainly contains two parts. As competition increases, customers bargaining power gets stronger, and building trust and image becomes more important, companies should put more focus on factors affecting loyalty among consumers. More than 10 minutes 6 How many times did you have to contact customer service before the problem was corrected?. Operators should spend more in CSR corporate social responsibilities so that customers can have a positive impression about the operators. Vavra's , p.
Operators can reduce customer cost and provide increase value by reducing tariff and increase smaller pulse. Airtel users are more satisfied with the tariff than Grameen phone users 5.
Pricing strategy of grameenphone
For internet service the gp users are more satisfied than Airtel users. The mobile operators should increase the network coverage and also think about the quality. And data experience with Airtel will only be better when the company will introduce its array of 3G services. Last but not the least, we would like to give thank all the respondents who participated in the survey and helped me to complete my report with honesty. More than thrice 7. Network coverage 4. So there is huge competition among these operators. Selling is a condition where both parties- the customers and the marketers need to win. All are same 7. The major findings are: 1. Teletalk Promotional offers 8. We will go to different parts of Dhaka city and asked respondents questions and then wrote their responses.
based on 82 review