Britania biscuits project

Objectives of britannia

By , with the advent of electricity, Britannia mechanized its operations, and in , it became the first company east of the Suez Canal to use imported gas ovens. As part of our 90th year festivity we present Britannia Shubh Kaamnayein, to add 'Zindagi mein life'. The special edition for 'Britannia Premium Assorted Cookies' is all about surprises, the enchanting discovery of new tastes and innovative packaging. NutriChoice Cream Cracker - As nature would have wanted it to be Ask any biscuit manufacturer and they will tell you how difficult it is to make this biscuit, especially with next to nothing sugar, with NO added colors and flavorings for taste. These cookies are made with a leavening agent called ammonium carbonate and baking ammonia. In a Market full of unbranded players, 43 Britannia rusks have stood head and shoulders above the rest in terms of sheer quality. Chemical leavening agents, such as baking soda, became available and a profusion of cookie recipes occurred. I found many products which can be compared with Britannia Biscuit. In this project the various branding strategies adopted by the company has been studied and compared on the basis of current market scenario.

NutriChoice Cream Cracker - As nature would have wanted it to be Ask any biscuit manufacturer and they will tell you how difficult it is to make this biscuit, especially with next to nothing sugar, with NO added colors and flavorings for taste. Today, though they are known by different names the world over, people agree on one thing - nothing beats the biscuit!

These biscuits are delicately sweetened with natural honey, and come in a unique large oval shape. As people started to explore the globe, biscuits became the ideal travelling food since they stayed fresh for long periods. Understanding consumer needs and buying process is the foundation of any company.

britannia delite biscuits

The company's factories have an annual capacity oftonnes. Especially popular amongst children, Britannia Nice Time has managed to create a loyal franchise for itself and is a strong brand loved by people of all ages.

K Brothers.

britannia company report

The buying behavior tries to find out the answers for the questions, who buys? It would not be allowed to trade, except at the wholesale level, thus pitching it in competition with Danone, which had recently established its own dairy business.

Britannia is the leader in its category with more than one-third of market share. Its subsequent corporate history has also had a full share of controversies. Britannia has also recently invested about Rs. It has been made possible by knowing the consumer's behavior and by studying the patterns adopted by the retailers.

review of literature of britannia biscuits pdf

On the operations front, the company was making equally dynamic strides.

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Britannia Project Report