NutriChoice Cream Cracker - As nature would have wanted it to be Ask any biscuit manufacturer and they will tell you how difficult it is to make this biscuit, especially with next to nothing sugar, with NO added colors and flavorings for taste. Today, though they are known by different names the world over, people agree on one thing - nothing beats the biscuit!
These biscuits are delicately sweetened with natural honey, and come in a unique large oval shape. As people started to explore the globe, biscuits became the ideal travelling food since they stayed fresh for long periods. Understanding consumer needs and buying process is the foundation of any company.
The company's factories have an annual capacity oftonnes. Especially popular amongst children, Britannia Nice Time has managed to create a loyal franchise for itself and is a strong brand loved by people of all ages.
The buying behavior tries to find out the answers for the questions, who buys? It would not be allowed to trade, except at the wholesale level, thus pitching it in competition with Danone, which had recently established its own dairy business.
Britannia is the leader in its category with more than one-third of market share. Its subsequent corporate history has also had a full share of controversies. Britannia has also recently invested about Rs. It has been made possible by knowing the consumer's behavior and by studying the patterns adopted by the retailers.
On the operations front, the company was making equally dynamic strides.