Next year, eMarketer estimates more than half of search ad spend will go to mobile devices. It has been far behind Apple in coming up with tablet software and ways for consumers to buy goods from within an app, which is the primary business model on the iPhone.
It has started making use of the data it has from the app store to make app promotions ad targeting more powerful. Sadly, there is still a long way to achieve success in this field. Rather than provide this information, Google told the SEC that disclosing mobile performance would be too confusing.
Google has spent a lot of time trying to outwit Microsoft. Google said it didn't promote either Trump's or Obama's addresses during their first years in office because those speeches aren't technically considered State of the Union addresses.
Advertisers dedicated a measly 4 percent of their spend to mobile last year.